Where field sales
meets engineering.
8 years closing enterprise B2B deals. Now I build the automated revenue systems I always wished I had. Clay, HubSpot, n8n, Make.com — signal-based, A/B tested, built to compound.
Build. Run.
Sell.
The rarest profile in GTM: someone who has held quota for 8 years and can also wire your entire revenue stack. I don't just know what good looks like — I've lived it and built it.
Less stack.
More revenue.
Most B2B sales orgs suffer from the same disease: too many tools, too little thinking. The answer isn't another tool. It's focused architecture, AI where it earns its place, and execution driven by real data.
Audit before adding. Most orgs eliminate 40–60% of their tools and get better results.
AI for enrichment, personalisation, and scoring — validated against real conversion data.
Every sequence and ICP segment tested against a control. What gets measured gets improved.
8 years quota-carrying. Every system stress-tested against real objections and deal cycles.
From raw signal to closed deal.
Every layer of the funnel is engineered, connected, and automated. No gaps. No manual bridges. This is what a modern GTM system actually looks like under the hood.
I monitor the market 24/7 across six signal categories. Each fires a trigger before competitors have even opened their CRM.
Raw signals are enriched with firmographic, technographic, and contact data. Every account is scored against your real closed-won ICP — not a spreadsheet guess.
The connective layer. Signals trigger workflows, workflows route leads, leads enter sequences — all without a human touching it. This is where most orgs break. This is where I come in.
Every message references the specific signal that triggered it. Claude and OpenAI generate personalised copy at scale — grounded in real context, reviewed before it sends.
Replies route automatically into CRM with full context attached — signal, enrichment, engagement history. Your AE picks up a warm lead, not a cold name on a list.
Numbers from the field.
Full-cycle B2B outbound for OEB Global Conference — from ICP definition to closed contracts.
Trigger-based workflows built on hiring signals via Stepstone — outreach timed to the moment, not the calendar.
€921k annual target at CoachHub — hit consistently across complex, multi-stakeholder enterprise cycles.
New pipeline generated year-on-year at CoachHub — organic territory expansion, no headcount added.
Signal-triggered sequences versus manual ops baseline — deals move faster when outreach lands at the right moment.
Enrichment, scoring, and sequencing automated end-to-end — reps spend time selling, not researching.
Let's talk about
your GTM challenges.
Open to GTM Engineer and RevOps Lead roles — Berlin-based, open to remote across Europe. Currently available. A 30-minute call, no pitch, just a straight conversation about what you're trying to build and whether I can help.